“There is a widespread myth that the most important part of building a great company is coming up with a great idea. This myth is reflected in popular movies and books: someone invents the Post-it note or cocktail umbrellas and becomes an overnight millionaire. It is also perpetuated by experienced business people who, for the most part, don’t believe it. […] The reality is ideas don’t matter that much. First of all, in almost all startups, the idea changes – often dramatically – over time. Secondly, ideas are relatively abundant.
- Pitch yourself (via)
